Balinska started the Latitude News about a year ago. Before that she had worked for BBC for years. I think what makes Latitude News different with traditional international news websites is that Balinska chose to focus on more about American based global news, which makes the demographic of her website to be educated middle-age people, especially women, who want to get more information about what is going on in the world and how do those international news apply to American society.
Other than news articles, Balinska and her team also launched a program: Podcast. Every month they come up with an episode that brings the audience stories about ways in which American lives are linked with the rest of the world.